Calls and credits
What counts as a lead and where refund protection ends.
Read Part 1The ZXAI Blog
Practical notes on lead response, ad spend, and the gaps between an inquiry and a booked job.
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THE LSA SERIES / 01Lead conversion · Part 1 of 3
You paid to make the phone ring. Here is what Google actually bills for, why some leads no longer qualify for credits, and what to fix first.
Read the articleWhat counts as a lead and where refund protection ends.
Read Part 1How your front desk and business profile shape the customer experience.
What to check before increasing your advertising budget.
Find the gap
A 45-minute working session. Five priority actions and a written scope for the work worth doing.